FunnelWatch
AI Customer Journey Analytics

Everything We CheckAI That Understands Your Store

Our AI runs 200+ automated checks based on proven research from Baymard Institute, Nielsen Norman Group, and other UX experts. Here's what we look for.

How Our AI Helps Your Store

Beyond just checking boxes - we understand what your customers experience

Smart Session Analysis

AI watches customer behavior and explains in plain English what went wrong

Automatic Problem Detection

Spots issues like rage clicks, form struggles, and checkout abandonment

Instant Fix Suggestions

Get specific recommendations with copy you can use and steps to implement

Industry Benchmarking

See how your store compares to similar businesses in your industry

What We Check in Your Store

Every check is based on real research and proven to impact sales

Global & Accessibility

Make your store accessible to everyone and follow web standards

Clear page language settings
Proper heading structure (H1, H2, H3)
Navigation landmarks for screen readers
Links that explain where they go
Keyboard navigation that works everywhere
Visible focus indicators when tabbing
Skip-to-content links for faster navigation
Form labels that screen readers can understand
Text that's easy to read (good contrast)
Images with descriptions for blind users
Mobile-friendly viewport settings
Touch targets big enough for fingers
Support for different languages and directions
Global & Accessibility
✅ Checks Passed
8
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

Navigation & Information Architecture

Help customers find what they're looking for quickly

Main menu visible on every page
Dropdown menus work with keyboard and mouse
Breadcrumbs show where customers are
Back button works properly
Consistent naming across your site
Footer has important links (help, returns, privacy)
404 pages help customers get back on track
Navigation & Information Architecture
✅ Checks Passed
10
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

On-Site Search

Make sure customers can find products even with typos

Search box easy to find on all pages
Search suggestions appear as you type
Handles typos and different spellings
Understands synonyms (like "sneakers" = "shoes")
Suggests alternatives when no results found
Shows helpful categories when search fails
Remembers what you searched for
Results sorted by relevance, not random
On-Site Search
✅ Checks Passed
8
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

Product Lists & Filtering

Let customers narrow down choices without getting lost

Filters easy to find and use
Can select multiple filters at once
Shows what filters are currently applied
Filter settings don't disappear when browsing
Clear way to remove all filters
Product cards show key info (price, rating)
Consistent image sizes and layout
Sensible default sorting (not just alphabetical)
Easy pagination or "load more" button
Product Lists & Filtering
✅ Checks Passed
8
⚠️ Issues Found
1 need attention
🎯 Impact
High conversion impact

Product Detail Pages

Give customers all the info they need to buy confidently

High-quality product photos with zoom
Multiple angles and lifestyle shots
Clear size/color selection buttons
Price and total cost near "Add to Cart"
Stock availability clearly shown
Delivery time and shipping costs upfront
Size guides and fit information
Easy way to save or compare products
Return policy near purchase button
Customer reviews with photos
Product specifications in scannable format
Error messages when required options not selected
Product Detail Pages
✅ Checks Passed
11
⚠️ Issues Found
1 need attention
🎯 Impact
High conversion impact

Cart & Checkout

Remove friction from the buying process

Guest checkout option (no forced registration)
Minimal form fields (only what's needed)
Address autocomplete to save typing
Clear error messages that help fix problems
All costs shown upfront (no surprise fees)
Multiple payment options (cards, PayPal, etc.)
Mobile-friendly form fields and keyboards
Progress indicator showing checkout steps
Easy way to edit order before paying
Trust badges near payment section
Promo code field that's not too prominent
Clear "Place Order" button (not confusing text)
Cart & Checkout
✅ Checks Passed
8
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

Mobile Experience

Optimize for the majority of your customers on phones

Buy buttons stick to bottom of screen
Pop-ups can be swiped away easily
Important buttons within thumb reach
Right keyboard appears for different fields
Images can be pinched to zoom
Photo galleries swipe smoothly
No accidental page exits when swiping
Screen rotation doesn't break anything
Permission requests come at right time
Mobile Experience
✅ Checks Passed
11
⚠️ Issues Found
2 need attention
🎯 Impact
High conversion impact

Speed & Performance

Keep customers engaged with fast-loading pages

Pages load in under 3 seconds
Images optimized for web
Modern image formats when supported
Lazy loading for images below the fold
Fast font loading without text flashing
Proper caching for repeat visitors
Graceful handling of slow connections
No layout jumping while loading
Speed & Performance
✅ Checks Passed
11
⚠️ Issues Found
2 need attention
🎯 Impact
High conversion impact

Content & Readability

Make your copy clear and easy to understand

Text written at appropriate reading level
Clear headings that organize content
Action-oriented button text
Helpful error messages with solutions
Empty states that guide next steps
Consistent terminology throughout site
Content & Readability
✅ Checks Passed
10
⚠️ Issues Found
1 need attention
🎯 Impact
High conversion impact

Forms & Input Fields

Make filling out forms painless for customers

Labels always visible (not just placeholders)
Clear indication of required vs optional fields
Real-time validation with helpful messages
Smart formatting for phone numbers and cards
Remembers information to avoid re-typing
Confirms before deleting important data
Password requirements clearly stated
Show/hide password toggle
Save progress on long forms
Forms & Input Fields
✅ Checks Passed
9
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

Trust & Persuasion

Build confidence without being pushy

Customer reviews and ratings visible
Clear benefits (like free shipping) highlighted
Honest urgency (not fake countdown timers)
Security badges near payment forms
Return policy easy to find
No hidden fees or surprise charges
Avoid dark patterns that trick customers
Trust & Persuasion
✅ Checks Passed
9
⚠️ Issues Found
2 need attention
🎯 Impact
High conversion impact

Security & Privacy

Protect customer data and build trust

HTTPS encryption on all pages
Secure cookie settings
Clear privacy policy
GDPR-compliant consent options
Easy way to delete account data
No mixed secure/insecure content
Security & Privacy
✅ Checks Passed
10
⚠️ Issues Found
3 need attention
🎯 Impact
High conversion impact

Based on Proven Research

Our checks aren't opinions - they're based on real studies

700+
Baymard Guidelines
Based on 150,000+ hours of e-commerce UX research
10
Nielsen Norman Heuristics
Fundamental usability principles used by top companies
WCAG
Accessibility Standards
Ensure your store works for everyone

Ready to See What We Find?

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